How To Identify Fake Big Data Products

At the Strata conference this week in New York City, Big Data practitioners and vendors will gather once again to learn from and sell to each other. One aspect of this year's conference to note is the rise of "fake Big Data" products, that is products that have added the adjective big data in the hope that the world will take more interest. The urge to gain from the updraft of a powerful trend is a long established practice of technology marketing. In the dot com boom companies that had nothing ...